Built a wide variety of products from HMI to apps. Unified design output across disparate departments by establishing a shared design system and harmonizing the design process. Reduced time-to-market by defining and scaling an optimized dev-designer pipeline.

Established and scaled a robust, collaborative design process, conducting design audits and redesigning online shopping flows. We developed mobile apps for users and sales representatives, harmonizing product vision and design language across the entire suite of products.

Built a cohesive brand and content network across video, digital, and print, focusing on unifying voice and tone, aligning creative direction, and managing content creation and distribution costs. Leveraged diverse media channels to ensure seamless content dissemination, resulting in a powerful brand presence across all platforms.

Defined a product and brand strategy aligned with the company's expertise and user needs, creating a cohesive approach that bridges company strengths with market demands. Our holistic design production encompasses footwear design, brand collateral, and a user-centric website, all crafted to resonate with the target audience.

Aligned brand positioning with needs of the target audience to define product and brand strategy. Developed digital and tangible products, including peripheral collateral such as the website, product packaging, and outreach content, all anchored to the same positioning.